Things to Learn about Viral Marketing from Prisma

Shivani Sinha | 14-Sep-2016

Every other day you wake up and see a new trend or a viral image, video, app on the internet. They just not only get viral but sometimes people go crazy over it.

Fewer days back we saw the same viral fever for Pokémon Go! People went mad about catching pokémons on the streets and even break into each other’s houses. In worst case scenarios, it even caused accidents on highways just for the fact that the driver found a Pikachu! And the real wacky thing about it was that the next day several of others gathered at the point as they thought it will get them a Pikachu. We are living in the age where phones are getting smarter and people getting dumb! As harsh, it may sound but the example is right above.

Just as Pokémon Go was looking like to steal all the limelight, another viral app rose for its share and has taken the internet by a storm! Prisma it is! It’s an app which applies different types of filters to your photos.

Things to Learn about Viral Marketing from Prisma

Image Source - prisma-ai.com

But what did Prisma do that it made their app viral? Let’s check out.

1. Keep it simple - 
There are many high-end apps too in the market for examples like Asphalt and Modern Combat. Though they’ve achieved success but it did not create that sensation in the market which Flappy Bird achieved. The simple reason was simple, that it was simple! No decorative and extra luminosity, just a simple game with a simple tap to play. Prisma too kept it as simple. Just choose a photo from your gallery and create your own cartoonish picture.

Things to Learn about Viral Marketing from Prisma

Image Source - http://goo.gl/60Wh8p and mzstatic.com

2. Understanding the trend - 
What Prisma understood was that the trends were to come and go in a flash in the market. It had focused on a prospect which was there for a long period. It is selfie! It can be said that it is the only trend which still is very popular among everyone. People take selfies and try to decorate them by tools and filters. Prisma wouldn’t have been a new tool to the people but what it need was just a spark on its name in the market and everyone was going to use it! Which what exactly happen!

Things to Learn about Viral Marketing from Prisma

Image Source - vivavideodownload.com

3. Use of Social Media - 
Now this is a very powerful weapon! It is here that even a cat with weird expression gets famous for. If someone had to say where Prisma got such publicity, this would be the place. Social media is a place where things get viral. What helped Prisma was that no one using it was keeping their photos to themselves but they were uploading everywhere on the web. Now if you see your wall full of your friend’s photos with Prisma, you would feel to try it too, wouldn't you? And Prisma scored here.

Things to Learn about Viral Marketing from Prisma

Image Source - thenextweb.com

4. Use by celebrities - 
Now everyone is aware by this. Many people have this mentality that if their favourite personality uses a thing, he should also. Moreover, it encourages us to try it for at least once by thinking that if an app is used by such a personality, it should have something good.

Things to Learn about Viral Marketing from Prisma

Image Source - http://goo.gl/A7FyJR and deccanchronicle.com

5. The Exclusivity - 
If we talk about humans overall, we are not satisfied with what we have. A person would always want more than he’d have and that is his nature!

Things to Learn about Viral Marketing from Prisma

Image Source - pgr.in

For an example, a Chinese smartphone company started up its tenure in 2014 named OnePlus. Before even launching its first phone, the market became super excited about it as it had announced that their phones would be exclusively available through invite system only! Which meant only those people would get it who would have the invite to buy their phone. People even were ready to give thousands for the invite. What it all shows that how splendid marketing tactic that was!

Now my reason to tell you this is because this same phenomenon has affected Prisma’s popularity. Prisma was first launched only on the apple store for iphones. It becomes popular in iPhone users but Android and other users were left deprived of and wanted to use it too as there is more percentage of smartphone users in the world using Android.The tides came in when Prisma launched itself on Google PlayStore and the rest is history!

With all this, we can say that Prisma ticked all the checkboxes and it gained what it deserved. A simple idea with a spark of overdose usage by few caused another entry into the viral market. So if you are an app developer, you know what to do next! Considering the potential your app consists too!

The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of Fagnum.com. The writers are solely responsible for any claims arising out of the contents of this article.
About the Author
Shivani Sinha
A Master degree holder is a Content Developer and an SEO specialist. Having more than 6 years of experience into content development and marketing, she has contributed substantially in this arena. She is good at brainstorming and fast in writing crispy content, bold slogans, catchy captions and punchy one liners. Her stories are well researched and provide for an interesting read. She enjoys working in association with entrepreneurs while spearheading business launches providing marketing advice.