Digital Marketing is Opening Doors to Unemployed MBAs

Atish Chowdhury | 12-May-2017

India produces nearly six million of MBA (Master of Business Administration) degree holders every year. Less than 10% of the candidates pursue the course because of their own aptitude or interest. While, rest of the candidates complete the course, because of the lure of the money that private institutes often promise a candidate will receive after completion of the said course via placement.

What happens, in reality, is totally different. Once the honeymoon period aka the contractual period of a few months’ job via a placement agency is over, candidate finds it hard to get a new job.

Digital Marketing is Opening Doors to Unemployed MBAs

Image courtesy- dkit.ie

There are mainly two factors that give rise to unemployment of MBA degree holders in India;

(1) Lack of proper soft-spoken and interpersonal skills.
(2) Candidates don’t know their inner calling even after completing MBA.

Only 7% of MBAs are Employable in India

Around 93% of the MBA-passed candidates don’t know why they did the course, what their career goals are and whether the said course is in sync with the demand of the time or not. FICCI (Federation of Indian Chambers of Commerce and Industry) and Ernst and Young (EY) compiled a report last year making this shocking claim that only 7% of MBAs are actually employable.

No doubt, the mushrooming of the widespread MBA colleges across everywhere in the country is creating a pool of “Unemployed MBAs” without showing them the actual path to progress and success. Big-big institutes charge a lot of money for MBA courses, yet the job prospect for these candidates remains gloomy.  

Digital Marketing Is the New Ray of Hope for MBA-Passed Candidates

Digital marketing has evolved out as the most emerging spot for MBA degree holders. Considering the widespread penetration of online media in our day-to-day life, a trend has already set in. Digital marketing is poised to become more important than ever. An MBA degree is an apt choice to explore the future in digital marketing. It involves various aspects of online marketing starting from tailored content, SEM, SEO to E-mail marketing. Candidates entering into the domain of digital marketing should be well versed with the techniques of content marketing too. This sector currently offers a humongous amount of jobs to professionals and skilled people having secured their Master’s degree in Business Administration (MBA).

“We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth,” says Gayle Fuguitt, CEO ARF. Yes, it is the compulsion of time and busy lifestyle that people find solace in spending most of their time with gadgets.

How Can You Scale Newer Heights in Digital Marketing with an MBA Degree?

  1. Understand the recent trend of digital marketing and e-commerce techniques.
  2. Acquire adequate expertise on chalking out justifiable ROI on digital campaign.
  3. MBA broadens one’s mental horizon to understand the concept of online marketing and digital promotions astutely.
  4. After completing an MBA course, you will be better equipped to translate thoughts into a reality by meticulously executing business strategies and goals.
  5. After completing MBA, you can grasp the importance of clicks and traffics. Online traffics are the fulcrum of digital promotions and marketing campaigns.

Digital Marketing and MBA: How closely are they Related?

“Authenticity, honesty and personal voice underlie much of what’s successful on the Web,” says Rick Levine.

The knowledge and professional acumen of an MBA passed candidate guide him or her to scale greater heights of success in the world of digital marketing. In a nutshell, digital marketing aims to enhance a product or brand’s visibility and sales. Exhaustive knowledge of social media tools, Search Engine Optimisation (SEO) and team management skills are crucial to become successful in the world of digital marketing.

Digital Marketing is set to offer most Jobs to MBA-passed Candidates

We are living in an era when the internet acts as the most important aspect of our lives. Whether we wish to buy something or read an exciting stuff, we look at laptop and smartphones to get whatever information we require. However, these are the result of painstaking efforts of the brand’s “digital team” that creates successful online campaigns over the internet.

A candidate empowered with an MBA degree preferably in marketing and advertising discipline finds it easier to manage the intricacies of digital marketing and ever growing contests of internet marketing. The recent statistics from Statista revealed that global spending on digital advertising is expected to cross $113-billion mark by 2020. However, due to growing competition, only candidates holding valid MBA degrees with excellent communion skills will eventually succeed in this ever dynamic field.

The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of Fagnum.com. The writers are solely responsible for any claims arising out of the contents of this article.
About the Author
Atish Chowdhury
The author is a freelance journalist with an inborn penchant for writing. He is a creative soul, love reading and writing all the time. During childhood, he often bunked school and college classes to write articles and poetry at home! To know more contact him at chowdhuryatish@gmail.com